Shop with your heart,
without breaking your wallet.

Our store in Ocean Beach has everything from clothing and shoes for the whole family, to guitars, ukuleles and all the accessories. And everything in between. We are a very unique mix of music and thrift. But take note, we are NOT just a retail store any more! Humble Heart OB has expanded to The Heart OB and is now offering guitar and ukulele restringing services, music lessons and studio rentals. Last but not least, probably the most exciting change is that we have officially become a live music venue! A special place for performers of all ages to share their passion for music!! We have a plethora of amazing events in store for you. Epic shows every week, Open Mic Nights and more! Stay connected on our social media platforms and sign up for our newsletter.